About Us

Connecting Global Franchise Entrepreneurs

At Franchise World Link, we specialize in driving the international expansion of businesses by connecting franchisors with the right partners and opportunities. With operations in 50 countries and across 10+ sectors, we offer tailored franchise solutions that enable sustainable growth in key markets around the world. Our expertise spans all aspects of franchising, from strategic planning and legal assistance to marketing and operations, ensuring that both franchisors and investors achieve profitable and long-term success.

Our mission is built on ethics, integrity, and trust, creating a strong foundation for collaboration. Whether you’re a franchisor looking to expand globally or an investor seeking the right opportunity, Franchise World Link is your gateway to international success.

Our CEO

Olivier is originally from France and has worked extensively across Latin America, Europe, Africa, and Asia in over 25 years of experience in different industries, including food, logistics and franchise retail. Olivier has worked both in large firms such as DHL, FedEx, and UPS and has also worked in start ups and ran his own franchise operation at Mail Boxes Etc. Olivier has managed in 3 continents GMS Logistics a Singaporean master franchisee of InXpress in partnership with DHL. Olivier has his MBA from ESCP Europe and has also done programmes at IESE Business School.

Olivier Guerrero

CEO

Our steering committee

Paul is Malagasy French with a long experience in Canada. Paul had various analytical roles as well as strategic alignment, strategic execution, IT value creation, performance optimization, change management and managing digital transformation programs. Paul is experienced in project management, portfolio management office, demand management, IT service management, requirement management, process design and implementation, business analysis. Paul worked for various companies including Ericsson Canada, National Bank of Canada, AXA, BNP Paribas, Nokia, Credit Agricole, Bouygues telecom, Eni gas & power.

Paul Rakotondrasoa

Mike is American and he is a professor of strategy, globalization, & sustainability at IESE Business School. Mike teaches long-term strategy, scenario planning and analysis of business problems in IESE’s MBA, Global Executive MBA and executive education programs. Prior to joining the faculty, Mike worked as a management consultant to the international automotive industry for Heidrick & Struggles, A.T. Kearney and Arthur D. Little.

Mike Rosenberg

Per is Swedish and is the founder and CEO of Tea Shop East West Company, a retail network dedicated exclusively to selling high quality leaf tea, rooibos and infusions, as well as accessories and gourmet food. Per has a large experience in franchising. Per has always been a tea passionate and a business entrepreneur.

Per Sundmalm